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IWHC's Website

The Challege

Redesign website to increase online user engagement & digital donations

Project Overview

My Role

UX Design Lead

My Contributions

Facilitated usability testing, feedback & ideation sessions

Created wireframes and designed hi-fidelity prototypes

Design Team

Mikkey - UX Designer

Yisha - UX Researcher


Cindy - Director of Communications

The Process
Kick-off Meeting with the Client
Defining goals for the project & Understanding the target audience

In our kick-off meeting with the client, we decided that we want to target new visitors of the website who wants to know about the organization

Research & Discovery

Website Audit . Competitive Analysis . Usability Evaluation

Website Audit
Higher bounce rates for "Home Page" & "Take Action"and lower conversion 

The purpose of the website audit was to understand navigation on the current and performance of the current website.

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total links
load time for first-time users 
internal links
load time for returning users 
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Competitive Analysis
The order in which we present information on the homepage is crucial to building initial user trust.
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Usability Evaluation
Users struggle to understand what the organization does because the current homepage does not prominently feature the mission and objective of the organization. 

We tested current homepage and website with our friends and colleagues to understand the improvements we can make to clearly communicate the message of the organization. 

Plan & Frame

Problems Identified . Prioritization . Improved Sitemap

Problems Identified
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1. Complicated Donation Flow 

2. Unclear Message & 

Inconsistent Design

3. No easy way to support the cause

Features Prioritization
We improved navigation of the website by providing most grouping relevant information together.
Create & Iterate

Wireframes . User Testing . Prototyping

Streamlining Donation Flow
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Rethinking easy ways to support the organization
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Final Designs
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