Redesigning
IWHC's Website
The Challege
Redesign website to increase online user engagement & digital donations
Project Overview
My Role
UX Design Lead
My Contributions
Facilitated usability testing, feedback & ideation sessions
Created wireframes and designed hi-fidelity prototypes
Design Team
Mikkey - UX Designer
Yisha - UX Researcher
IWHC Team
Cindy - Director of Communications
The Process
Kick-off Meeting with the Client
Defining goals for the project & Understanding the target audience
In our kick-off meeting with the client, we decided that we want to target new visitors of the website who wants to know about the organization.
Research & Discovery
Website Audit . Competitive Analysis . Usability Evaluation
Website Audit
Higher bounce rates for "Home Page" & "Take Action"and lower conversion
The purpose of the website audit was to understand navigation on the current and performance of the current website.
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500
total links
0.4s
load time for first-time users
232
internal links
0.2s
load time for returning users
Competitive Analysis
The order in which we present information on the homepage is crucial to building initial user trust.
Usability Evaluation
Users struggle to understand what the organization does because the current homepage does not prominently feature the mission and objective of the organization.
We tested current homepage and website with our friends and colleagues to understand the improvements we can make to clearly communicate the message of the organization.
Plan & Frame
Problems Identified . Prioritization . Improved Sitemap
Problems Identified
1. Complicated Donation Flow
2. Unclear Message &
Inconsistent Design
3. No easy way to support the cause
Features Prioritization
Sitemap
We improved navigation of the website by providing most grouping relevant information together.
Create & Iterate
Wireframes . User Testing . Prototyping
Streamlining Donation Flow
Rethinking easy ways to support the organization
Final Designs
