Redesign website to increase online user engagement & digital donations
UX Design Lead
Facilitated usability testing, feedback & ideation sessions
Created wireframes and designed hi-fidelity prototypes
Mikkey - UX Designer
Yisha - UX Researcher
Cindy - Director of Communications
Kick-off Meeting with the Client
Defining goals for the project & Understanding the target audience
In our kick-off meeting with the client, we decided that we want to target new visitors of the website who wants to know about the organization.
Research & Discovery
Website Audit . Competitive Analysis . Usability Evaluation
Higher bounce rates for "Home Page" & "Take Action"and lower conversion
The purpose of the website audit was to understand navigation on the current and performance of the current website.
load time for first-time users
load time for returning users
The order in which we present information on the homepage is crucial to building initial user trust.
Users struggle to understand what the organization does because the current homepage does not prominently feature the mission and objective of the organization.
We tested current homepage and website with our friends and colleagues to understand the improvements we can make to clearly communicate the message of the organization.
Plan & Frame
Problems Identified . Prioritization . Improved Sitemap
1. Complicated Donation Flow
2. Unclear Message &
3. No easy way to support the cause
We improved navigation of the website by providing most grouping relevant information together.
Create & Iterate
Wireframes . User Testing . Prototyping