I am a passionate and self-driven UX Designer with a strong belief in human-centered innovation and the power of technology to improve lives. I advocate for applying human-centered design principles across all disciplines.
Currently, I am focused on improving new customer conversion rates by identifying and addressing pain points within the purchase and post-purchase experiences on Shopbop. Prior to this, I led the design and implementation of a business data catalog within AWS Datazone, including search and management functionalities .
My Design Process
Community Building & Leadership
As a President of the User Experience Professional Association's Pratt Chapter, I am leading a team of five. We host more than 30 UX events including professional talks, discussion panels, design competitions(Creative Jam with Adobe XD), and skill-building workshops in collaboration with industry experts from companies like Google, IBM, and Adobe.
