CaseStudyWisely | Aimen Awan

A smart way to reduce food waste



Design Team

Aimen (Product Designer)

Shree (UX researcher)


Sep 2019 - Dec 2019

My Role

Defined the goals of UX research

Created wireframes and designed hi-fidelity prototypes

Facilitated usability testing and feedback sessions

Crafted clear and impactful strategy and/or design stories through decks, sketches, and other deliverables.

Ensured an amazing execution of the work, the design went beyond client expectations.

The Process


Storage Tips

  • Search tips

  • Add new tips

  • Save and share tips



  • Add food item in tracker

  • Track estimated expiry date

  • Add reminders

Information Architecture


Participants: 3

Age: 20 -30

Session Duration: 30-40 minutes

Number of Tasks: 4

Follow up Question: 10

User Goals

  1. Search & browse storage tips

  2. Add new storage tips

  3. Add items to Consumption Tracker 

  4. Set reminder for food items


  • The multistep user flow for adding items to CT might discourage users to use the tracker. A simpler and easier to user flow or better input will make CT more useful.

  • Applying filters to find storage tips might not be very helpful for users. With currently available data, filters are basically just categories.

Client Feedback

Adding new tips might cause some complications and it will be difficult to verify the tips people are adding.



Made it easy for users to input food items in CT by letting them scan their grocery list or bar code, or just say the items and use speech-to-text.


Removed filters in Storage tips and let people easily browse through categories.

When people add their grocery receipt or food items in CT, it will be useful if they can also see storage tips for the groceries just added.

People should be able to input any food items that go to waste. This will help users keep track of their food wastage.

Adding pledges and badges will motivate people.

Final Design
UI Design Elements

Icons from

Google Material Design


Images from


Search for storage tips

Quickly get storage tips for your groceries

Get a reminder before your food item goes bad

Next Steps

I continue to work on the project. I am taking the following steps to further improve the project:

  • Usability testing with a diverse set of users

  • Improve input methods for consumption tracker

  • Make storage tips more interactive & useful for everyone

Track your impact

& stay motivated

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