My Role Product Designer
My major contributions were in the areas of wireframing, interface design, interaction design, and prototype evaluation.
PROTOTYPE & ITERATION
Why Food Wastage
tons of food are wasted every year
1 Trillion Dollars
3.3 Billion Tons
Of carbon dioxide
•New Yorkers aged between 20-35
•Frequently cooks at home
•Looking for a sustainable lifestyle
USER INTERVIEWS - OBJECTIVES
Understand their needs
Identify the major problems?
Area of focus
Are they looking for solutions?
USER INTERVIEWS - PARTICIPANTS
Frequently cooks at home
USER INTERVIEWS - INSIGHTS
Food waste can be avoided by carefully planning groceries.
When following a recipe, people end up buying food items that they will never use
They often forget about the fruits and vegetables in their refrigerator
Help users keep track of expiry dates of their vegetables & fruits
SMART GROCERY LIST
Help users keep maintain their grocery lists
and help them identify over purchased items
Give users tips to store food items more effectively