A smart way to reduce food waste
Wisely is a mobile application that helps users reduce food waste. Wisely provides useful tips on food storage, and helps users keep track of their fruits & vegetables.
I conducted user research, led user interviews and ideation sessions, gathered insights, created journey maps and user flow diagrams, and created wireframes. I ran multiple iterations based on user testing and designed high fidelity prototypes.
I devised a design process to help me achieve my objectives. I divided the process into three main phases: Research, Plan & Frame [Analysis], and Create and Iterate. Each phase is further divided into activities that help me reach my final design solution.
Fruits & Vegetables
Food waste breakdown at consumer level per year in the US
Food waste means wasting water which directly impacts climate!
Age: 20 -30
Session Duration: 30-40 minutes
Number of Tasks: 5
Follow up Question: 10
Findings & Insights
Adding items to the consumption tracker is confusing. All the participants had difficulty in understanding the steps. Inputs for the tracker can be made more intuitive and easy.
An ability to add your own tips and share it with the community can have an added value for the users.
Food Storage Tips
Track your fruits & veggies
Make Pledges and keep a track of your impact
I continue to work on the project. I am taking the following steps to further improve the project:
Usability testing with a diverse set of users
Improve input methods for consumption tracker
Make storage tips more interactive & useful for everyone