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©2019 by Aimen.

My Role Product Designer

My major contributions were in the areas of wireframing, interface design, interaction design, and prototype evaluation. 

The Journey

USER RESEARCH

IDEATION & 
ANALYSIS

USER
TESTING

WIREFRAMES

PROTOTYPE & ITERATION

Why Food Wastage

1.3 Billion

tons of food are wasted every year

1 Trillion Dollars

Wasted

3.3 Billion Tons

Of carbon dioxide 

Target Audience

•New Yorkers aged between 20-35

•Frequently cooks at home

•Looking for a sustainable lifestyle

USER INTERVIEWS - OBJECTIVES

Understand their needs

Identify the major problems?

Area of focus

Are they looking for solutions?

USER INTERVIEWS - PARTICIPANTS

5 Participants

Brooklyn: 3

Bronx: 1

Manhattan: 1

Frequently cooks at home

Aged between

20-30

USER INTERVIEWS - INSIGHTS

Food waste can be avoided by carefully planning groceries.

When following a recipe, people end up buying food items that they will never use

They often forget about the fruits and vegetables in their refrigerator

FEATURES

CONSUMPTION TRACKER

Help users keep track of expiry dates of their vegetables & fruits

SMART GROCERY LIST

Help users keep maintain their grocery lists

and help them identify over purchased items

TIPS

Give users tips to  store food items more effectively 

USER FLOW DIAGRAM

Wireframes & Prototypes

ONBOARDING

ADDING GROCERY LIST

ORDERING GROCERIES

CONSUMPTION TRACKER

TIPS