My approach to designing a good product has two key factors:
An iterative process rooted in research
I have learned that defining a design process is vital not only for designers but for all stakeholders. A well defined initial research phase is crucial, where understanding the user is the primary goal. Different methods can be used to understand users and their needs. I believe in an iterative process. Getting feedback at an early stage is important, so I like to get back to the users as much as I can.